I want you to pay attention. This is the beginning of something.
Those two lines opened “Time Zones”, the first episode of the seventh and final
season of AMC’s complex, game-changing Mad
Men. They also, in a way, summed up the show as a whole. Demanding the kind of constant, painfully
close scrutiny from viewers that made it a boon to TV critics everywhere, Mad Men was a series of beginnings –
blossoming relationships, unstable mergers, forever-shifting identities, history
itself all hurtling toward a terrifying yet exciting unknown – but it realized what
its characters tried so hard to deny: that every birth and rebirth must be
accompanied by a death. In the season four finale, Dr. Faye Miller, the latest
woman to be deserted by Jon Hamm’s womanizing Don Draper, told the ad man
extraordinaire that he only likes the beginnings of things. That quote rang
with such truth not because Don is selfish and noncommittal, though he’s undeniably
a bit of both, but because he knows that facing the end means confronting his end, becoming face-to-face with his
own mortality. He fears that inevitable moment of loss and the lack of control
he has over it, just as he’s afraid of change, of moving on and getting left
behind, so he runs away.
Much will be written about Mad Men between now and when that final
shot, whatever it is, fades from our TV screens. People will ruminate over what
it means for prestige cable shows, antiheroes and the so-called Golden Age of
Television, and the vast majority of it will likely be more thorough, more
precise, more insightful than this piece. I don’t say that to be
self-deprecating or (just) because I don’t have the highest self-esteem, but
rather, because there’s been so much fantastic writing about this show
scattered across the Internet, on sites like A.V. Club, Salon, Tom +
Lorenzo and just about anywhere else you can find TV criticism, that I’d be
doing you a disservice if I didn’t urge you to check these recaps and analyses
out.
I can’t say I’ve been watching Mad Men from the beginning. In fact, the
first episode I ever saw was the season three premiere, “Out of Town”, and
considering that I had only the vaguest awareness of who the characters were
and what was happening plot-wise, this was unsurprisingly a bad idea. Though
I’d heard and read nothing but endless praise for the show, a stately period
drama about the world of advertising didn’t exactly sound like compelling
entertainment to me at the time. I couldn’t imagine not finding it stiff, slow
and overly dense, and my first uninformed attempt to dive in confirmed these
initial expectations firmly enough that I didn’t give it another chance until
around at least two years later. Seeing that the 17-month
hiatus between seasons four and five would give me plenty of time to fully
catch up, I started watching in the fall of 2011, which I remember because it
was my first semester of college. This time, I got hooked instantly.
Perfectly titled “Smoke Gets in
Your Eyes”, the pilot exhibited many of the show’s best qualities from the
beginning: the subtle wit and self-awareness of its writing; the prickly
characters we would learn to both love and hate; the deliberate way it used its
production design, cinematography and lighting to establish setting, mood and
theme. While I obviously already knew that Don had a family when I finally
watched that episode, the reveal of Betty and their children still worked as a
means of telling audiences that not everything was as it appeared, that beneath
the ad-glossy surface of class and glamour lay a universe of greed, deceit, ambiguity
and dark secrets.



